Founder’s Note
From my heart to your ritual.
Purely didn’t begin in a boardroom.
It began in a season of uncertainty and change.
After years of working at a relentless pace, I found myself worn down and searching for meaning, direction, and rest. In that stillness, I returned to something simple that had always grounded me: herbal tea.
Every cup became a quiet ritual. The warmth, the scent, the connection to the earth reminded me that renewal can begin with something small. I began collecting herbs, flowers, roots, and spices, experimenting late into the night. When I added fruit to the blends, they came alive, vibrant, honest, and full of life in a way I had never tasted from store-bought teas.
Most products I found weren’t truly pure. They relied on “natural flavorings,” sprays, or additives that masked the plant’s own voice. I wanted to create something different; tea made only from what nature intended: leaf, flower, fruit, root, and spice.
Purely grew from that desire to make every cup a moment of clarity, humility, and care for the body and soul.
Morning. Evening. Defense.
Three ways to mark the rhythm of the day and remember what’s essential.
This is my offering: a simple way to slow down, reconnect with the natural world, and rediscover stillness, one cup at a time.
— James Lamberti
Founder, Purely Herbal Tea