Airy, floral, and faintly sweet, Elderflower (Sambucus nigra) carries the gentle essence of early summer. Its pale blossoms release a soft fragrance with notes of meadow warmth and light sweetness, long admired in European folklore for their association with protection, transition, and seasonal renewal. Elderflower has appeared for centuries in cordials, celebrations, and herbal traditions as a symbol of grace and quiet transformation.

At Purely, Elderflower graces the Morning Ritual Collection in Sunrise Clarity™, part of the Jammy Berry Lane. It lifts fruit and herb with a soft floral glow, adding an airy brightness that echoes the feeling of morning light.

In European folklore, the elder tree held a place of deep cultural significance, often associated with renewal, transition, and the gentle turning of the seasons. Its creamy-white blossoms signaled the arrival of early summer, when communities gathered elderflowers at peak fragrance to use in celebratory drinks, cordials, and seasonal traditions. The elder tree appeared widely in stories and customs as a symbol of home, threshold, and protection in the symbolic sense, connecting people to cycles of growth and change.

At Purely, Elderflower carries this heritage into our Morning Ritual teas, adding a soft floral brightness that evokes the feeling of new beginnings with each fragrant cup.