Vivid, tangy, and full of life, Hibiscus (Hibiscus sabdariffa) embodies the brightness of awakening. Its ruby petals infuse water with deep color and gentle tartness, a sensory reminder of clarity returning. Long revered for its cooling, cleansing, and revitalizing qualities, hibiscus balances energy and refreshes the body from within.
At Purely, hibiscus connects the Morning Ritual Collection, starring in both Sunrise Clarity™ (Jammy Berry Lane) and Radiant Awakening™ (Tropical Gold Lane). It ties together fruit, spice, and herb with a refreshing vibrancy, the bloom that marks the first light of day.
Herbal Benefits
ENERGY & VITALITY
Hibiscus refreshes the body and uplifts the spirit with natural plant power.
CIRCULATION & CLARITY
Supports healthy circulation to awaken focus and morning clarity.
ANTIOXIDANT SUPPORT
Rich in anthocyanins, Hibiscus helps protect and energize cells.
Tradition & Lore
Folklore & Botany
Hibiscus has been celebrated for centuries as a flower of vitality and joy. In Egypt, it was steeped into karkadé, a ruby-red drink prized for refreshment under the desert sun. In West Africa, bissap became a festive symbol of life and community. Across the Caribbean and Latin America, Hibiscus tea is shared at celebrations, representing renewal and hospitality. A shrubby plant with trumpet-shaped crimson blooms, Hibiscus is harvested for its calyces, where its vibrant tartness and radiant energy are held. At Purely, Hibiscus awakens the day as a Morning Ritual flower.
From Bloom to Blend
Hibiscus in Purely
Hibiscus brings vivid color and refreshing brightness to both Sunrise Clarity™ (Jammy Berry Lane) and Radiant Awakening™ (Tropical Gold Lane). It lifts the blends’ fruit and spice profiles, infusing them with the vibrancy and energy of the morning sun.
Wondering About Hibiscus?
Hibiscus tea is most often enjoyed for energy, circulation, and antioxidant support.
Yes, Hibiscus tea is safe for daily use and is especially refreshing as part of a morning ritual.
Hibiscus has a tart, fruity, cranberry-like flavor that brews into a bright red cup.
ADDITIONAL INFORMATION
IMPORTANT PRECAUTIONS:
Hibiscus is safe for daily use. Individuals with low blood pressure or on antihypertensive medications should use awareness.
LEGAL DISCLAIMER:
The information presented here is for educational purposes only and reflects traditional and contemporary knowledge of this botanical. It is not intended as medical advice or to diagnose, treat, cure, or prevent any disease. Individual responses may vary. Always consult your healthcare provider before using any herbal product or supplement.