Bright and juicy, Strawberry (Fragaria × ananassa) carries the essence of morning delight. Its natural sweetness and gentle acidity evoke the feeling of first light, a soft freshness that signals the quiet beginning of the day. Across cultures, strawberry has often symbolized joy, welcome, and abundance, celebrated not only for its flavor but also for the warmth it brings to shared moments.

At Purely, strawberry shines as the star note of the Morning Ritual Collection in Sunrise Clarity™, part of the Jammy Berry Lane. It sets the tone for the ritual with its vivid fruit character, creating a cup that feels open, balanced, and quietly radiant, a reminder of how morning can begin with brightness.

Revered as a fruit of love and purity, the strawberry has long been linked to the renewal and brightness of spring. Ancient Romans associated it with Venus, and medieval monks tended it in cloister gardens as a symbol of peace and simplicity. Its heart-shaped form became a natural emblem of joy and abundance, sweet and fleeting like dawn itself.

Across cultures, strawberry has carried meanings of celebration, warmth, and welcome. Its vivid color and gentle fragrance evoke a sense of freshness and openness that has made it a cherished presence in seasonal rituals and shared gatherings.